Vibe magazine is a magazine that deals with R&B and Hip-Hop music genre and the artists. The magazine has a total audience of around 2.4 million people, 55% of which are male 45% are female. The average age of the readers is 30. 35% of the magazines readers are between the ages of 18 and 24, but then 67% are between the ages of 18 and 34. 29% are over the age of 35.
55% of the readers attend a college. And 62% of those that are not in college are employed. The race of its readers, 75% of them are black/African American, 16% are white, the other 9% are part of other ethnic groups.
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